The popularity of the Nintendo 3DS over the years only grows: “For children it becomes a gateway to Nintendo Switch”
The President of Nintendo of America Reggie Fils-Aime (Reggie Fils-Aime) discussed with Game Informer destiny Nintendo 3DS, the hugely popular portable console, which, it turns out, is still very good odds in the United States.
“The life expectancy of the 3DS is impressive. More than eight years, said Reggie. — Incredibly. In December we had 27% growth compared to last year. Here in the U.S., according to may sales of the system increased by 10 % year on year”.
According to Reggie Fils-Aime, the reason for the lifespan of the Nintendo 3DS and its growth in the US lies in the fact that it is a great first device for kids from five to eight years. And the target audience of the system — parents with children. Portability, the ability of the device to remain functional after damage and falls, over thousands of games, including new — also, according to the President of Nintendo of America, the secret of success Nintendo 3DS. “It becomes a gateway for those children who turn ten, eleven and twelve years, to then go to Nintendo Switch. It’s a strategy that works, and we will continue to support this platform. For she will make more games, and, of course, in 2019, we consider the system as a key part of our business,” he said.
Reggie Fils-Aime also said that the company still relies on the sale of more than one Nintendo device Switch family, as previously planned. “[We hold that] here in America, and that’s why they sell the second dock. USA is a developed country, we have a large house with multiple TVs, — explained the President of Nintendo of America. The first step is to ensure that the consumer understood: “I want [to play on the Nintendo Switch] on this and on the TV, so will take a second docking station.” The next case is when the device is already one of the family members, but someone also wants to play, so I will say to myself: “it’s time for a second console””.
He believes that Nintendo will have at least two games that have the potential to sell well to the console during the upcoming holiday period. One of them is a Pokémon Let’s Go, Pikachu and the Pokémon Let’s Go, Eve. “[In this case] I see family members wanting to take the game with you and play it all the time,” said Reggie. The second is Super Smash Bros. Ultimate. According to Reggie Fils-Aime, people will want to create your own multiplayer events, and this aspect will push to purchase more devices.
In addition, at a recent investor meeting Nintendo said that not all the games coming out in 2018 for the Switch was announced. Perhaps the company will soon hold a Nintendo Direct where they will be presented.